Streaming TV / Connected TV Advertising
Your Customers Are
Already Watching.
Put Your Business On Their Screen.
Secret Systems creates and manages targeted streaming TV campaigns that put local businesses in front of the right audiences across premium streaming environments.
Connected TV advertising for businesses that want television reach with digital targeting.
Where Your Ad Can Appear
Reach Customers Where They Already Watch
Secret Systems builds Connected TV campaigns using self-service platforms that put ads in front of streaming audiences. Availability, exact inventory, and targeting depend on the platform and the specific campaign — we're upfront about which is which.
The Big Idea
TV Advertising Without Advertising to Everyone
Traditional TV buys a program or a time slot and hopes the right people are watching. Connected TV lets a campaign define the audience it wants to reach — and, depending on the platform, deliver ads across eligible streaming inventory to that audience instead.
Traditional TV
- Broad market/program reach — geographic market, not a defined audience
- Limited control over who actually sees the ad
- Attribution is hard — a customer has to mention it
- Often requires a larger, less flexible buying commitment
Connected TV
- ZIP code, city, DMA, or geographic-area targeting where supported
- Age, gender, household income, interests & behaviors where supported
- In-market audiences, content categories, first-party & lookalike audiences where supported
- Previous website visitors / retargeting where supported
Exact targeting capability depends on the platform used for a given campaign and is confirmed during planning — not every option is available everywhere, and no targeting claim here is made without support from the platform's own documentation.
Website Retargeting
Your Website Visitor Leaves.
Your Advertising Doesn't Have To.
Someone visits your website and leaves without converting. On platforms that support it, that visit can make them eligible for a retargeting audience your streaming commercial may later reach — reinforcing your brand on the biggest screen in the house instead of letting the visit go to waste.
This uses privacy-safe audience matching, not individual visitor identification — platforms apply minimum audience-size thresholds and their own eligibility rules, so not every visitor is guaranteed to see the ad.
Someone visits the client's website — from search, social, or another campaign.
Where supported, an advertising platform's pixel/tag records the eligible visit and the visitor may become part of a retargeting audience.
The business's commercial can later reach eligible members of that audience through supported streaming inventory.
The viewer returns, calls, scans a QR code, or converts through the campaign funnel.
The conversion is tracked and captured as a lead.
The lead flows into the business's CRM with source tracking intact.
SMS, email, or call follow-up triggers automatically — no manual work required.
Built For Local & Regional Businesses
Who This Works For
Target storm-affected or local service areas and audiences relevant to roof replacement and repair — instead of an entire media market.
Target the actual service territory along with relevant homeowner and in-market audiences where a platform supports it.
Target selected ZIP codes and appropriate household audiences on platforms that support ZIP-level geography.
Target homeowners within the business's actual service area rather than an entire city or region.
Target geographic and eligible demographic or behavioral audiences while respecting housing-advertising restrictions on the platform used.
Target relevant in-market shopper audiences where a given platform supports that category.
Reach audiences inside the company's actual service territory instead of paying to reach an entire broadcast market.
How Secret Systems Handles Everything
One System. From TV Screen to Booked Customer.
Define the offer, the customer, and the service area the campaign needs to reach.
Create or prepare a 15- or 30-second streaming-ready commercial.
Build the geographic and audience strategy around what the chosen platform actually supports.
Configure the streaming TV advertising campaign inside the appropriate platform.
Build a conversion-focused destination for viewers who respond to the ad.
Implement supported attribution, pixels, and analytics so results are measurable.
Connect every lead to the client's CRM automatically, with source tracking intact.
Trigger appropriate SMS, email, or call follow-up the moment a lead comes in.
Analyze performance and improve targeting and creative over time.
Investment
What Does Streaming TV Advertising Cost?
Total investment has three separate parts. Not every network has the same minimum, and we won't pretend otherwise.
Part 1
Money paid toward ad delivery on the streaming platform itself — what actually buys the impressions.
Part 2
The cost of producing or preparing the streaming-ready commercial.
Part 3
Secret Systems' campaign strategy, setup, tracking, and ongoing optimization.
The Comparison
CTV vs. Traditional TV
Louisiana Businesses
Streaming TV Advertising for Louisiana Businesses
Secret Systems is based in Lafayette, Louisiana, and works with local service companies across Acadiana and the rest of Louisiana. Combining geographic targeting with digital audience targeting lets a Louisiana business focus its media spend on the markets it actually serves — a specific parish, a set of ZIP codes, or a defined drive-time radius — instead of paying to reach an entire broadcast market it can't service.
The same targeting and funnel approach works for businesses outside Louisiana too — the platforms and process described here aren't region-specific.
Frequently Asked Questions
Streaming TV Advertising Questions
Go Deeper
Platform & Topic Guides
Get Started
Put Your Business on the
Biggest Screen in the House
Tell us who you want to reach. Secret Systems will build the campaign around them.